LADY WHITE COMPANY (LW - C) is a Los Angeles-based menswear brand. Equally influenced by the modernist formalities of photographers such as Takashi Homma and Thomas Demand as they are by the austere, stark constructions of the Bauhaus, the self-identified "t-shirt and sweatshirt specialists" cut and sew their productions within ten miles of their headquarters in LA.
As Communications Manager and lead writer, I define and defend brand voice and narrative across all written communications, from copy over 500+ digital pages, twice-weekly campaign sends, to deeply researched, nuanced editorials. Throughout, I create and carry brand voice and ensure consistent, compelling execution across all audience-facing surfaces.
In 2025, I led the launch and production of the monthly editorial series "Citations," which situates the brand's silhouette, material, and color stories in a larger conversation with its art, photography, and design influences. Recent editions have considered the work of Allan Sekula, Violeta Bubelytė, and Robert Overby. Read them all here.
Below, you can click to scroll through recent work.
